Branding techniques
Choosing the right method matters as much as choosing the right product. Here's what each one does best — tell us your logo and quantity and we'll recommend the method.
Screen printing
Best for: T-shirts, bags, caps in bulk
Ink pushed through a stencil, one screen per colour. Hard-wearing and the most economical option for large runs of one- or two-colour logos.
Embroidery
Best for: Golf shirts, jackets, caps, workwear
Your logo stitched in thread. The most premium, longest-lasting finish on clothing — ideal for staff uniforms.
Pad printing
Best for: Pens, keyholders, small curved items
A silicone pad transfers ink onto small or uneven surfaces where a screen cannot sit flat.
Laser engraving
Best for: Metal bottles, pens, USBs, wooden gifts
The surface is etched rather than printed, giving a permanent tonal mark that never rubs off.
Debossing / embossing
Best for: Diaries, notebooks, leather goods
Your logo pressed into (or raised out of) the cover. Subtle, tactile and very corporate.
Digital / direct-to-product printing
Best for: Full-colour logos on drinkware and gifts
Prints photographic detail and gradients directly onto the item — no screen setup, so it suits smaller quantities.
Sublimation
Best for: Mugs, mouse pads, gazebo skins, flags
Dye is fused into the material, so the print covers the whole surface and will not peel or crack.
Heat transfer / vinyl
Best for: Sports kit, numbers and names, small runs
A printed or cut film heat-pressed onto fabric. Great for detailed artwork and individual personalisation.
Doming
Best for: Keyholders, badges, promotional labels
A clear resin dome over a printed label gives a glossy, three-dimensional and weather-resistant finish.
Large-format printing
Best for: Pull-up banners, flags, banner walls, table cloths
Wide-format digital printing on PVC or fabric for outdoor and exhibition display in full colour.
Custom packaging
Best for: Gift sets, hampers, launch kits
Branded boxes, belly bands and gift wrap so the unboxing carries your brand too.
Sending us your artwork
- •Send vector artwork where possible — AI, EPS, PDF or SVG. These scale to any size without blurring.
- •If you only have a PNG or JPG, send the largest, sharpest version you have.
- •Tell us your exact brand colours (Pantone or CMYK) if colour matching matters.
- •Remove backgrounds from logos so they sit cleanly on the product.
- •Let us know where the logo should sit and roughly how big.
Attach your file at checkout, email it to admin@apeiromedia.co.zw, or send it on WhatsApp to +263 77 800 8258. Not sure it will work? Send it anyway and we'll check it for you.
Not sure which to choose?
Send us your logo and the quantity you need and we'll come back with the best branding method, a mock-up and a price. Request a quote or contact us.